"Unsung Hero" : The Tear-Jerking TVC Insurance Company Ad That's Gone Viral
Published on 11 Apr 2014
The video, titled "Unsung Hero," was posted online on 3rd April and has since hit over more than 5 million views. It was produced by the Thai Life Insurance company TVC, a Bangkok-based group that has found success on the web with long form, emotionally driven messages like this one. The Thai text posted with the clip asks the viewer, "Why do some people have plenty of money ... still no joy? This clip is not the answer. But it may be a starting point for you to do something ...To find the answer yourself."
In the three-minute video, a young man is seen performing some random acts of kindness in his community. He helps an elderly street vendor get her cart over a high curb. A young girl begging for money "for education" is the recipient of his generosity (as others are shown shaking their heads in disapproval). The "unsung hero" is even seen feeding a hungry dog. The voiceover for the clip stresses that the young man does all of this anonymously, adding, "He won't be richer. He won't appear on TV. And not a bit more famous."
About two minutes into the clip, the "lessons" of the story begin to be revealed. We don't want to spoil them for you. However, the announcer does stress that the man receives something quite special for living his life in a kind and generous manner. "He witnesses happiness. Reaches a deeper understanding. Feels the love. Receives what money can't buy — a world made more beautiful," the ad says. Brief: Ever wondered? In our life we want exactly. Why do some people have plenty of money ... still no joy. This clip is not the answer. But it may be a starting point for you to do something ... To find the answer yourself. He witnesses happiness. Reaches a deeper understanding. Feels the love. Receives what money can't buy. A world made more beautiful.
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